Datenschutzerklärung

1.- Who are we?

This website is owned by Martí Mascaró Capó (hereinafter Mel Caramel), with NIF: 43058589J and registered office at Carrer Pintor Miquel Àngel, 28, 2, 07300 Inca, Mallorca.

The person responsible for processing your data is Martí Mascaró Capó. This means that we are responsible for processing and protecting your personal data.

2.- Information and consent

By accepting this Privacy Policy, you are informed and give your free, informed, specific and unequivocal consent for the personal data you provide through the website located at the URL https://melcaramel.com (hereinafter, the „Website“) to be processed by Mel Caramel, as well as the data derived from your browsing and any other data you may provide in the future.

You should carefully read this Privacy Policy, which has been written in a clear and simple manner, to facilitate its understanding. In this way you can freely and voluntarily determine whether you wish to provide your personal data to Mel Caramel.

3.- Are you obliged to provide your data?

The data requested in the forms on the Web are, in general, mandatory (unless otherwise specified in the required field) to fulfill the purposes for which they are being collected.

Therefore, if they are not provided or are not provided correctly, the purposes cannot be fulfilled. However, you may freely view the content of the Website.

4.- For what purpose will Mel Caramel process your data?

01.-Data provided to manage your registration as a user of our Website
If you decide to register as a user of Mel Caramel, we need to process your data to identify you as a user and give you access to different features, products and services that are available to you as a registered user. You can cancel your registered user account by contacting us at marti@melcaramel.com.
Data provided for the development, implementation and execution of the contract of sale or services you have contracted with Mel Caramel on our website.

Mel Caramel will use your data to:

Manage, process, send and follow up on purchases made.
Contact you to finalize the order if you have saved your shopping cart or you have saved products in your shopping cart without finalizing the payment process.
Conduct certain quality and satisfaction surveys.
Send you personalised commercial communications about Mel Caramel products and services by electronic means.
Perform an analysis on the use of the Web Site and check your preferences and behaviors, in order to improve our communication with you through the Web Site.

03.- Data provided to meet the requests or requests you make through the Customer Service channels.

Mel Caramel will use your data to:

Manage, process and respond to requests, applications, incidents or queries you have made.
Send you personalised commercial communications about Mel Caramel products and services by electronic means.
Perform an analysis on the use of the Website and check your preferences and behaviours, in order to improve our communication with you through the Website.

04.- Data provided for marketing purposes:

To manage your subscription and/or unsubscription to the Newsletter.
To send you personalised commercial communications about Mel Caramel products and services by electronic means.
To carry out an analysis on the use of the Website and check your preferences and behaviours, in order to improve our communication with you through the Website.
Usability and quality analysis to improve our services:

If you access our Website, we inform you that we will process your browsing data for analytical and statistical purposes, i.e. to understand how users interact with our Website and thus be able to introduce improvements.

5.- What user data will Mel Caramel process?

Mel Caramel will process the following categories of user data:

01.- To manage your registration as a user of our Website.

Identification data: name, surname and ID card.
Contact details: email address, telephone number and postal address.
02.- For the development, fulfilment and execution of the contract of sale or services that you have contracted with Mel Caramel on our Website:

Identification data: name, surname and ID card number.
Contact details: e-mail address, telephone number and postal address.
Transaction data of goods and services at Mel Caramel: products and services purchased in which you show interest.
Economic and financial data: If payment is made through Paypal or by credit card, no economic data will be stored because the payment is made through an external payment gateway whose data is collected directly by Stripe or Paypal, depending on the option chosen.
03.- To deal with requests or requests you make through the Customer Service channels:

Identification data: name and surname.
Contact details: e-mail address.
Other data: other data provided in the open fields of the forms provided on the Website.
04.- Data provided for marketing purposes:

Identification data: name and surname.
Contact data: e-mail address.
05.- Website usability data:

Connection, geolocation and navigation data (in case you interact with us from your mobile phone, for example).
In the event that you provide data from third parties, you declare that you have their consent and you agree to transfer the information contained in the Privacy Policy, exempting Mel Caramel from any liability in this regard. However, Mel Caramel may carry out periodic checks to verify this fact, adopting the appropriate due diligence measures, in accordance with data protection regulations.

6.- What is the legal basis for Mel Caramel to process your personal data?

The legal basis that allows us to process your personal data also depends on the purpose for which we process them as explained below:

01.- To manage your registration as a user of our Website

The processing of your data is necessary for the execution of the terms that regulate the use of our Website. In other words, in order for you to register as a user of Mel Caramel, we need to process your personal data, otherwise we would not be able to manage your registration.

02.- Data provided to make a purchase:

The processing of your data is necessary for the execution of the contract of sale or provision of services that binds us with you. It is possible that some processing of data associated with the purchase process may be activated only because you request it or authorise us to do so.

In these cases, the basis on which we process your data is your consent. We consider that we have a legitimate interest in carrying out the necessary checks to detect and prevent possible fraud when you make a purchase. We understand that the processing of this data is positive for all parties involved in the payment of a purchase and in particular for you, as it allows us to take measures to protect you against fraud attempts by third parties.

03.- To deal with requests or requests that you make through the Customer Service channels:

We consider that we have a legitimate interest in dealing with the requests or queries that you submit to us through the various existing means of contact. We understand that the processing of this data is also beneficial to you insofar as it allows us to attend to you properly and resolve the queries raised.

When you contact us, in particular, for the management of incidents related to your order or product/service purchased through our Website, the processing is necessary for the execution of the purchase contract.

When your query is related to the exercise of the rights about which we inform you below, such as the right of withdrawal, or claims related to our products or services, we are entitled to process your data in order to comply with our legal obligations.

04.- Marketing:

The legitimate basis for processing your data for marketing purposes is the consent you give us, for example, when you agree to receive personalised information via your email or when you accept the legal bases for participating in a promotional action. In order to show you personalised information, we consider that we have a legitimate interest in creating a profile with the information we have about you (such as your browsing habits, preferences or purchase history) and the personal data you have provided us with, such as age range or language, as we understand that the processing of this data is also beneficial for you because it allows you to improve your user experience and access information in accordance with your preferences.

05.- Usability and quality analysis:

We consider that we have a legitimate interest in analysing the usability of our Website and the degree of user satisfaction as we understand that the processing of this data is also beneficial to you because the purpose is to improve the user experience and offer a higher quality service.

The consents obtained for the aforementioned purposes are independent, so the User may revoke only one of them without affecting the others.

To revoke such consent, the User may contact Mel Caramel via email marti@melcaramel.com or through the contact form.

7.- With which recipients will your data be shared?

To fulfill the purposes stated in this Privacy Policy, it is necessary that we give access to your personal data to third parties that support us in the services we offer you, namely:

Financial institutions,
fraud detection and prevention entities,
technology service providers,
logistics, transport and delivery service providers and collaborators,
Public Administrations in the cases provided for by law.

8.- International data transfers

Due to the efficiency of the service, some of the aforementioned service providers are located in territories outside the European Economic Area that do not provide a level of data protection comparable to that of the European Union, such as the United States. In such cases, we inform you that we transfer your data with adequate guarantees and always keeping it safe.

The User is informed that Mel Caramel has contracted the services of Google, Mailchimp, whose servers are hosted in the USA, which implies an international transfer of data. However, international data transfers are regularized since the aforementioned entities are adhered to the Privacy Shield Protocol, certification that you can consult the following link: https://www.privacyshield.gov/welcome.

9.- How long will we keep your data?

Your data will be kept for the following periods:

01.- To manage your registration as a user of our Website.

We will process your data for as long as you remain a registered user (i.e. until you decide to unsubscribe).
02.- Data provided to formalise a purchase:

The data provided to manage, process, send and follow up the purchases made will be kept for the duration of the contractual relationship and, once it has ended, for the period of limitation of the legal actions that may arise from it.
The data used to contact you to finalise the order if you have saved your shopping cart or have saved products in your shopping cart without finalising the process will be recorded for as long as you are registered on our Mel Caramel online sales website.
Data relating to satisfaction and quality surveys will be retained for as long as you are registered on our Mel Caramel online sales website.
03.- Data provided through contact forms for as long as necessary to fulfill your request or request.

04 .- Marketing, will be retained until you revoke your consent to that effect.

Usability and quality analysis, we will process your data from time to time for as long as we proceed to carry out a specific action or quality survey or until we anonymise your browsing data.

Regardless of the fact that we process your data for the time strictly necessary to fulfil the corresponding purpose, we will subsequently keep them duly stored and protected for as long as any liabilities arising from the processing may arise, in compliance with the regulations in force at any given time. Once the possible actions in each case have expired, we will proceed to delete your personal data.

10.- Commercial and promotional communications

One of the purposes for which Mel Caramel treats the personal data provided is to send you commercial communications with information about products, services, promotions, offers, events or news that may be of interest to you.

If you wish to stop receiving commercial or promotional communications from Mel Caramel you can request the cancellation of the service by sending an email to the following email address: marti@melcaramel.com

11.- User Responsibility

The User:

Guarantees that the data provided by Mel Caramel are true, accurate, complete and up to date. To this end, the User is responsible for the veracity of all data provided and will keep the information provided conveniently updated, so that it responds to their actual situation.
He/she guarantees that he/she has informed the third parties from whom he/she provides his/her data, if he/she does so, of the aspects contained in this document. You also guarantee that you have obtained their authorisation to provide their data to Mel Caramel for the aforementioned purposes.
You will be liable for any false or inaccurate information you provide through the Website and for any damages, direct or indirect, that this causes to Mel Caramel or third parties.

12.- What are your rights?

We undertake to respect the confidentiality of your personal data and to guarantee you the exercise of your rights. You can exercise these rights free of charge by sending us an e-mail to our address marti@melcaramel.com, simply indicating the reason for your request and the right you wish to exercise. If we consider it necessary to identify you, we may ask you for a copy of a document proving your identity:

Ask us for access to the data we hold about you. We remind you that if you are a registered user of our Website you can also consult this information in the section corresponding to your personal data.
Ask us to rectify the data we already have. Remember that if you are a registered user of our Website you can also access the section corresponding to your personal details in your user account to modify or update your personal details. However, please note that by actively providing us with your personal information in any way, you warrant that it is true and accurate and you agree to notify us of any changes or modifications to your personal information. Any loss or damage caused to our Website or the operator of our Website or any third party by reason of incorrect, inaccurate or incomplete information on the registration forms shall be the sole responsibility of the user. Please remember that as a general rule you should only provide us with your own personal data, not that of any third party, except as permitted by this Privacy Policy.
Ask us to delete your data, to the extent that it is no longer necessary for the purpose for which you have provided it to us, or that we no longer have the legitimacy to do so, as we have informed you above.
Ask us to restrict the processing of your data, which means that in certain cases you may ask us to temporarily suspend the processing of your data or to keep your data longer than necessary when you may require it.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw your consent at any time and to revoke any consent you have given.

You also have the right to request portability of your personal data. This means that you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, so that it can be transmitted to another entity directly, where technically possible.

Moreover, where the processing of your data is based on our legitimate interest, you also have the right to object to their use.

Finally, we inform you of your right to lodge a complaint regarding the protection of your personal data with the Spanish Data Protection Agency ( https://www.agpd.es/portalwebAGPD/index-ides-idphp.php ) at C/ Jorge Juan, 6, 28001 – Madrid, when the interested party considers that Mel Caramel has infringed the rights that are recognised by the applicable data protection regulations.

 

13 .- Security measures

Mel Caramel will treat the data at all times with absolute confidentiality and keeping the mandatory duty of secrecy regarding them, in accordance with the provisions of the applicable regulations, adopting for this purpose the necessary technical and organizational measures to ensure the security of your data and avoid its alteration, loss, unauthorized access or treatment, given the state of technology, the nature of the data stored and the risks to which they are exposed.

14.- Changes

We may change the information contained in this Privacy Policy from time to time. If we do so, we will notify you in various ways through our Website (for example, through a banner, a pop-up or a push notification), or we will notify you at your email address when the change in question is significant to your privacy, so that you can review the changes, evaluate them and, if appropriate, object or unsubscribe to any service or functionality. In any case, we suggest that you review this Privacy Policy from time to time in case there are minor changes or any interactive improvements, taking advantage of the fact that you will always find it as a permanent point of information on our website.

15.- Acceptance and Consent

You declare that you have been informed of the conditions on the protection of personal data, accepting and consenting to the automated processing of the same by Mel Caramel, in the manner and for the purposes indicated in this Privacy Policy.